Building Websites the Right Way

Building Websites the Right Way

In the digital age we live in, a quality website is a critical tool for any business, regardless of its field of activity. Professional website building provides businesses with a strong online presence, allows access to new audiences, and helps increase sales. However, creating a website is a complex task that requires investment in thought, time, and resources, especially for small and medium-sized businesses.

Your website is much more than just a digital business card – it is the face of your business online, which is why it's essential to adhere to a professional building process that takes into account all the important parameters. In this article, we will review the key factors you should consider when choosing a website building company, and explain how the right decision can significantly impact your business's online success.

Choosing the Right Website Building Company

The process of selecting the right website building company is critical, consisting of several steps that are all important to ensure the success of the project. Here are some of the key factors you should consider:

1. Portfolio and Relevant Experience

The first step in choosing a website building company is examining its portfolio. Examples of websites the company has built in the past can provide you with important insights into the quality of their work, design style, and technical ability to handle projects similar to yours.

What to check in the portfolio?

• Design Quality: Do the websites look professional, modern, and appealing? Do they clearly reflect the brand identity?
• Navigation and Intuitiveness: Is the structure of the websites clear and does it allow users to easily find the information they need?
• Loading Speed: Do the websites load quickly? Loading speed is a critical factor in user experience and also affects the website's ranking in search engines.
• Mobile Compatibility: With the rise of mobile device usage, ensuring the website is mobile-friendly is a must. Make sure the websites created by the company are well-optimized for mobile devices and provide a smooth user experience across all devices.

Real-world example: A company that successfully built a commercial website for a small online store competing against giants in the local market, resulting in a 150% increase in sales within six months, can serve as an excellent example of the company's ability to tackle the challenges of building small and medium websites.

2. Work Methodology and Professional Approach

The success of a website building project largely depends on the company's work methodology and its approach to the development process. It is important to choose a company that implements an orderly, transparent, and structured workflow, and that provides you access to the development process at all its stages.

What to ask the company?

• Client Involvement: Does the company allow you to be involved in all project stages? Are there regular reports and updates on the progress?
• UI Design Approach: How does the company approach UI design? Do they focus on creating an excellent user experience tailored to the target audience?
• Information Architecture: Does the company ensure a logical and clear structure of the website that allows users to navigate easily?
• SEO: Does the company consider SEO principles during the website building process to ensure the website is search engine friendly from the start?

Real-world example: A company that launched a website for a restaurant chain and, through a transparent work process, managed to integrate an advanced ordering system that increased customer satisfaction and the digital visibility of the chain.

3. Technologies and Platforms

The technologies and platforms used by the company to build websites are a critical factor for the success of the project. It is essential to ensure that the technologies are modern, flexible, and suited to your specific needs.

What to check in the technologies?

• Support and Longevity: Are the technologies used by the company well-supported and can you find additional developers who can maintain and expand the website in the future?
• Flexibility and Adaptability to Changing Needs: Do the platforms and technologies allow flexibility and adaptability to future changes? It is important that the website can develop alongside your business.
• Performance and Security: Do the technologies ensure a fast, stable, and secure website against cyber attacks?

Real-world example: A company that used modern technologies such as React and Node.js to build a dynamic website for a fashion brand created an interactive user experience that led to a 30% increase in time spent on the site and improved conversion rates.

4. Support and Customer Service

One of the most important factors for the success of a website building project is the support and service provided by the company after the launch. A website requires maintenance, updates, and repairs over time; therefore, it is important to ensure that the company will provide ongoing support and quality customer service.

What to ask about support and customer service?

• Post-launch Support: Does the company offer ongoing support after the website is launched? What does the support include?
• Availability and Quick Response: Does the company have high availability to address urgent issues? What is the company's policy regarding responding to malfunctions?
• Liability for Faults: Does the company offer a warranty on faults stemming from its work? It is important to ensure that the company stands behind its work and offers repair services at no extra cost in case of faults.

Real-world example: A company that provided ongoing support for a large commercial website and was available 24/7 for troubleshooting and technical support managed to maintain the site's stability and prevent loss of sales in the event of technical issues.

5. Costs and Pricing

The price is, of course, an important factor in choosing a website building company, but it is important to look beyond the final number and understand what exactly is included in the price proposal.

What to check in the proposal?

• Includes Revision Rounds: How many revision rounds are included in the price? Are there revisions that will incur additional costs?
• Ongoing Support: Does the price include ongoing support after the launch? If so, what type of support?
• Components and Add-ons: Does the price include all components and add-ons needed for the website, or will there be additional costs later on?

How to compare prices?

• Price vs. Quality: Do not be tempted by offers that are too cheap, which might compromise quality. Look for the right balance between price, quality, and service, and remember that sometimes additional investment at the start can save costs in the long run.
• Transparency: Ensure that the price proposal includes a full breakdown of all components and services, with no “fine print” that might surprise you later.

Real-world example: A website building company that provided a detailed and transparent price proposal allowed the client to understand precisely what they were paying for, leading to a successful outcome without exceeding the budget.

6. Chemistry and Communication

Ultimately, building websites is a complex project that requires close collaboration between the client and the development team. Therefore, it is important to have a good chemistry and open, honest communication with the company you choose.

What to check in chemistry and communication?

• Collaboration: Do you feel comfortable with the company's team? Do they listen to your needs and ideas?
• Open Communication: Does the company maintain ongoing communication and keep you updated on any progress or issues in the project?
• Flexibility and Willingness to Listen: Is the company open to changes and adjusts itself to your business's changing needs?

Real-world example: A client who chose a website building company due to excellent communication and good chemistry with the team felt that the company truly understood their needs and collaborated throughout the process.

Conclusion: Successful Website Building as a Foundation for Digital Success

Building websites the right way is a process that requires thought, planning, and close collaboration between the client and the company executing the project. By choosing a website building company that suits your needs and expectations, you can ensure that your website will not only be visually impressive but also functional, accessible, fast, and tailored to your business needs.

Do not rush to make decisions – invest time in research and examining options, and ensure you are working with a company that understands you and offers the required support all along the way. Proper website building can be the difference between a website that produces results and one that fails in its mission.

If you are uncertain or need further advice, we would be happy to assist you in choosing the ideal partner for your website building project. Because professional and precise website building is the key to your business's long-term digital success.